May 5, 2008

This Space for Rent

From, May 02, 2008
Subway for sale and rent...
The MTA is not one to miss an advertising opportunity - so it is now selling space on the outside of subway cars.
Continental Airlines posters have been installed on the side of some 42nd street shuttle cars.
The ads are placed on special 'brand' cars which are also blanketed on the inside with Continental advertisements.
MTA officials said the initiative could spread to other advertisers and train lines.

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