A 
BuzzFlash Interview
Excellent interview with Drew Westen, a professor at Emory University and a specialist in behavior and psychiatry and the brain and author of The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
Dem Leaders Don't Understand the Role of Emotion in Framing the Political Debate, So Writes Drew Westen of Emory University
If you look at the 2000 and 2004 elections, I think it was not only bad judgment, from a political standpoint, because it was jamming people's emotional radar, but I think it was ethically questionable not to call attention to George W. Bush's character in those campaigns.
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